Patrik B

About

Services

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Product & design leader, on demand

Partnering with founders and early stage teams to make

products customers want and are willing to pay for.

I’m a hands-on product and design leader with 14 years of experience building and scaling digital B2B and B2C products. I specialize in leading complex zero-to-one initiatives at startups and scaleups.


Whether leading a small team, a product organization, or being hands-on with a project myself, I do what it takes to create products that customers want and are willing to pay for. All while building a sustainable and effective product organization.

Services

Company level

Leadership

  • Product strategy

  • Monetization strategy

  • Goal setting

  • Scaling and hiring

  • Public speaking

Team level

Manager

  • Rapid development frameworks and processes

  • AI workflows

  • Coaching to upskill

  • Data driven insights

Project level

Hands-on

  • UX & UI Design

  • Customer research

  • Workshop facilitation

  • Product management

Experience

2023 - Ongoing

Currently Head of Product at Palats. Joined pre-seed, currently seed stage heading for Series A. ARR grew 400% my first year at the company. We reshaped ICP's, pricing and product offering, and gaining the result from it. I scaled up the team and we implemented modern AI processes to increase the value each person can deliver in order to grow the company sustainable.

2017 - 2023

Responsible for Design & Research at Minna Technologies during Seed stage to Series B. Going from 200k to 65m users in that time. The year after the company had reached 125m users and in 2024 got acquired by MasterCard.

2016 - 2017

Product designer at Rapid Images, helping IKEA build a new category of products to democratize design and saving millions by putting 3D, AR and VR tools to into the hands of everyone to communicate new product ideas better.

2015 - 2016

Lead design alignment at Volvo Cars to improve their customer service experience and helped increase customer experience understanding between the car, mobile app and workshop platform.